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Theses/Dissertations from 2023

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The Impact of Follower-Influencer Relationship Stages on Consumers’ Perceptions and Behavioral Intentions in the Context of Influencer Marketing, Khalid Obaid Alharbi

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The Effect of Social Media (Instagram) Use Patterns on The Cultural and Athletic Identity of Black Female Collegiate Athletes’ Body Image Dissatisfaction, Shelbretta Kar’Anna Ball

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Contextualizing Search: An Analysis of the Impacts of Construal Level Theory, Mood, and Product Type on Search Engine Activity, Jackson Everitt Carter

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Words Evaporate, the Images Remain: Testing Visual Warnings in the Context of Intentions to Vape Among U.S. Adults as an Expansion of the Theory of Planned Behavior (TPB), Carl Arland Ciccarelli

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Risk Propensity in Journalists: An Analysis of Journalists’ Personality Traits and How They Direct Behavior in the Field, Ellen Katherine Dunn

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Online Information-Seeking and Cancer Screening Intention: An Analysis of the Health Information National Trends Survey 2022, Rachel Aileen Ford

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Always on Display: South Carolina Civil Rights Lawyer Matthew J. Perry Jr. Expanding the Civil Sphere Through the Courts and the News Media, 1954-1963, Christopher G. Frear

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Exploring the Agenda-Setting Dynamics Between Traditional Newspapers and Twitter During Mass Shooting Event, Yujin Heo

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Extreme Persuasion: Analyzing Meaning Creation and Persuasive Strategies Within Extreme Discourse on Alternative Social Media, Naomi Kathryn Lawrence

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Framing Police Brutality: An Analysis of Newspaper Coverage of Walter Scott’s Murder, Shamira S. McCray

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Exploring Trustworthiness Issues About Disaster-related Information Generated by Artificial Intelligence, Xin Tao

Theses/Dissertations from 2022

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The Effect of Emotional Intensity, Arousal, and Valence On Online Video Ad Sharing, Chang Won Choi

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“Power, Poison, Pain & Joy”: Applying a Critical Race Conceptual Model of Implicit Racial Bias to Narratives Framing Blackness in Black Sports Columns, Black Music, and Black Journalism, Christina Lauren Myers

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Gatekeeping Blackness: Roles, Relationships, and Pressures of Black Television Journalists at a Time of Racial Reckoning, Denetra Walker

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The Binge Viewing Index: Creating and Testing a New Measure, Larry J. Webster Jr.

Theses/Dissertations from 2021

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Portion of Profit Donations: CSR as Public Relations Strategy and its Relationships with Trust and Purchase Intentions, Branden Dylan Cameron Birmingham

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The Role of Sexting in the Development of Romantic Relationships, Max Bretscher

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Let’s Be Friends: Examining Consumer Brand Relationships Through the Lens Of Brand Personality, Engagement, and Reciprocal Altruism, Daniel D. Haun

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Go with The Flow: Testing the Effects of Emotional Flow on Psychophysiological, Attitudinal, and Behavioral Changes, Chris R. Noland

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Brand New: How Visual Context Shapes Initial Response To Logos and Corporate Visual Identity Systems, Robert A. Wertz

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Inoculating the Public Against Misinformation: Testing The Effectiveness of “Pre-bunking” Techniques in the Context of Mental Illness and Violence, Nanlan Zhang

Theses/Dissertations from 2020

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Gun Violence and Advocacy Communication, Minhee Choi

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The Role of Third-person Perceptions in Predicting the Public’s Support for Electronic Cigarette Advertising Regulations, Joon Kyoung Kim

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Conservative Media’s Coverage of Coronavirus on YouTube: A Qualitative Analysis of Media Effects on Consumers, Michael J. Layer

Theses/Dissertations from 2019

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Problem Chain Recognition Effect and CSR Communication: Examining the Impact of Issue Salience and Proximity on Environmental Communication Behaviors, Nandini Bhalla

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The Games Behind the Scenes: Newspaper Framing of Female African American Olympic Athletes, Martin Reece Funderburk

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Effectiveness of a Brand’s Paid, Owned, and Earned Media in a Social Media Environment, Anan Wan

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Providing Prevention Education About Child Sexual Abuse to Parents: Testing Media Effects on Knowledge, Behavioral Intentions and Outcomes, Jane Long Weatherred

Theses/Dissertations from 2018

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Creating an Online Social Movement in Socially Conservative Societies: A Case Study of Manshoor Blog Using Frame Alignment Process, Noura Abdullah Al-Duaijani

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How S. C. Daily Newspapers Framed the Removal of the Confederate Flag from the State House Grounds in 2015 Through Letters to the Editor and Editorials, Thomas Craig Anderson

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Breaking The Silence: Extending Theory To Address The Underutilization Of Mental Health Services Among Chinese Immigrants In The United States, Jo-Yun Queenie Li

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Fandom In Politics: Scale Development And Validation, Won-Ki Moon

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Fatal Force: A Conversation With Journalists Who Cover Deadly, Highly-Publicized Police Shootings, Denetra Walker

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Domestic Extension Of Public Diplomacy: Media Competition For Credibility, Dependency And Activation Of Publics, Yicheng Zhu

Theses/Dissertations from 2017

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Hydraulic Fracturing In the United States: A Framing Analysis, Kenneth Stephen Cardell Jr.

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Network vs. Netflix: A Comparative Content Analysis of Demographics Across Prime-Time Television and Netflix Original Programming, James Corfield

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Framing Marijuana: A Study of How us Newspapers Frame Marijuana Legalization Stories and Framing Effects of Marijuana Stories, Hwalbin Kim

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The Allure of Isis: Examining the Underlying Mechanisms that Helped the Islamic State in Iraq and Syria, Alexander Luchsinger

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International Twitter Comments About 2016 U.S. Presidential Candidates Trump And Clinton: Agenda-Building Analysis In The U.S., U.K., Brazil, Russia, India and China, Jane O’Boyle

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Is That Online Review Fake News? How Sponsorship Disclosure Influences Reader Credibility, Mark W. Tatge

Theses/Dissertations from 2016

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Measuring Strategic Communications, Jeffrey A. Ranta

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Public Perceptions Of Genetically Modified Food On Social Media: A Content Analysis Of Youtube Comments On Videos, Nanlan Zhang

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Toward A Situational Technology Acceptance Model: Combining the Situational Theory of Problem Solving and Technology Acceptance Model to Promote Mobile Donations for Nonprofit Organizations, Yue Zheng

Theses/Dissertations from 2015

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Promoting HPV Vaccination for Male Young Adults: Effects of Social Influence, Wan Chi Leung

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Redneckaissance: Honey Boo Boo, Tumblr, and the Stereotype of Poor White Trash, Ashley F. Miller

Theses/Dissertations from 2014

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Conflicted Union: Culture, Economics and European Union Media Policy, Daphney Pernola Barr

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Beating Down the Fear: The Civil Sphere and Political Change in South Carolina, 1940-1962, Sid Bedingfield

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The State v. Perry: Comparative Newspaper Coverage of South Carolina's Most Prominent Civil Rights Lawyer, Christopher G. Frear

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(MASCOT) NATION: EXAMINING UNIVERSITY ENGAGEMENT ON COLLEGE FOOTBALL TEAMS’ FACEBOOK PAGES, Matthew J. Haught

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Innovation Among Georgian Journalism Educators: A Network Analysis Perspective, Ana Keshelashvili

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Emotional Bond between the Creator and the Avatar: Changes in Behavioral Intentions to Engage in Alcohol-Related Traffic Risk Behaviors, Hokyung Kim

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Handcuffing Speech: Federal Fraud Statutes and the Criminalization of Advertising, Carmen Maye

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Social Movements, Media, and Democratization in Georgia, Maia Mikashavidze

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Am I in Danger? : Predictors and Behavioral Outcomes of Public Perception of Risk Associated with Food Hazards, Sang-Hwa Oh

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Parental Mediation of Adolescent Movie Viewing, Larry James Webster Jr.

Theses/Dissertations from 2013

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Political Advertising In Kuwait - A Functional Discourse Analysis, Jasem Alqaseer

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The Westernization of Advertisements Published In Kuwaiti Newspapers From 1992 to 2012; A Content Analysis, Farah Taleb Alrefai

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What Can Reader Comments to News Online Contribute to Engagement and Interactivity? A Quantitative Approach, Brett A. Borton

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Exploring a paradigm shift: The New York Times' framing of sub-Saharan Africa in stories of conflict, war and development during the Cold War and post-Cold War eras, 1945-2009, Zadok Opero Ekimwere

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Mental Health On Youtube: Exploring the Potential of Interactive Media to Change Knowledge, Attitudes and Behaviors About Mental Health, Caroline Belser Foster

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That's News to Me: An Exploratory Study of the Uses and Gratifications of Current Events On Social Media of 18-24 Year-Olds, John Vincent Karlis

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Making Stewardship Meaningful For Nonprofits: Stakeholder Motivations, Attitudes, Loyalty and Behaviors, Geah N. Pressgrove

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An Alternative Path: The Intellectual Legacy of James W. Carey, Matthew Ross

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The Corporation in the Marketplace of Ideas: The Law and Economics of Corporate Political Speech, Matthew W. Telleen

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Child Sexual Abuse In the Media: Is Institutional Failure to Blame?, Jane Long Weatherred

Theses/Dissertations from 2012

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The Relationship Between Facebook Use and Religiosity Among Emerging Adults, Heidi D. Campbell

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Attribute Agenda Setting, Attribtue Priming, and The Public's Evaluation of Genetically Modified (GM) Food in South Korea, Soo Yun Kim

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What's Mine is Yours: An Exploratory Study of Attitudes and Conceptions About Online Personal Privacy In the Socialist Republic of Vietnam, Patrick Sharbaugh

Theses/Dissertations from 2011

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How Journalists Perceive Internal and External Influence: A Qualitative Assessment of Local Television Reporters' Ethical Decision-Making, Beth Eckard Concepcion

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Collective Memory of the War In Iraq: An Analysis of Letters to the Editor and Public Opinion Polls, 2003-2008, Lisa Cash Luedeman

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A Framing Analysis and Model of Barack Obama in Political Cartoons, Anthony Palmer

Theses/Dissertations from 2010

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Breaking Down the Fear' -- John H. Mccray, Accommodationism and theFraming of the Civil Rights Struggle in South Carolina, 1940-1948, Sid Bedingfield

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Do You See What I See?: A Comparative Content Analysis of Iraq War Photographs As Published In the New York Times and the Tehran Times, Garen Cansler

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Exploring Intention to Adopt Mobile Tv Services In the U.S.: Toward A New Model With Cognitive-Based and Emotional-Based Constructs, Seoyoon Choi

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Media Representations and Implications For Collective Memory: A Grounded Theory Analysis of TV News Broadcasts of Hillary Clinton From 1993-2008, Mary Elizabeth McLaughlin

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Resonance and Elaboration: the Framing Effect of Chinese Product Safety Issue Coverage, Ji Pan