Theses/Dissertations from 2024
Social Media Use and Interactivity: An Application of Uses and Gratifications, Patrick Bush
Beyond the Plastic Facade: Unveiling the Multifaceted Discourse and Impact of Barbie in Film, Sarah Johnson
Fan, Friend, or Foe: An Exploratory Scale Development of Perception of Social Media Influencers on Instagram, Katelynn Danyell Stewart
Theses/Dissertations from 2023
The Impact of Follower-Influencer Relationship Stages on Consumers’ Perceptions and Behavioral Intentions in the Context of Influencer Marketing, Khalid Obaid Alharbi
The Effect of Social Media (Instagram) Use Patterns on The Cultural and Athletic Identity of Black Female Collegiate Athletes’ Body Image Dissatisfaction, Shelbretta Kar’Anna Ball
Contextualizing Search: An Analysis of the Impacts of Construal Level Theory, Mood, and Product Type on Search Engine Activity, Jackson Everitt Carter
Words Evaporate, the Images Remain: Testing Visual Warnings in the Context of Intentions to Vape Among U.S. Adults as an Expansion of the Theory of Planned Behavior (TPB), Carl Arland Ciccarelli
Risk Propensity in Journalists: An Analysis of Journalists’ Personality Traits and How They Direct Behavior in the Field, Ellen Katherine Dunn
Online Information-Seeking and Cancer Screening Intention: An Analysis of the Health Information National Trends Survey 2022, Rachel Aileen Ford
Always on Display: South Carolina Civil Rights Lawyer Matthew J. Perry Jr. Expanding the Civil Sphere Through the Courts and the News Media, 1954-1963, Christopher G. Frear
Extreme Persuasion: Analyzing Meaning Creation and Persuasive Strategies Within Extreme Discourse on Alternative Social Media, Naomi Kathryn Lawrence
Framing Police Brutality: An Analysis of Newspaper Coverage of Walter Scott’s Murder, Shamira S. McCray
Understanding Podcast Advertising Processing and Outcomes: An Analysis of Podcast Ad Types, Message Types, and Media Context on Consumer Responses, Colin Piacentine
The Unsung Heroes for Intercollegiate Athletics: Examining the Dialogic Principles of Communication in Community College Athletic Departments, Matthew Alan Stilwell
Theses/Dissertations from 2022
The Effect of Emotional Intensity, Arousal, and Valence On Online Video Ad Sharing, Chang Won Choi
“Power, Poison, Pain & Joy”: Applying a Critical Race Conceptual Model of Implicit Racial Bias to Narratives Framing Blackness in Black Sports Columns, Black Music, and Black Journalism, Christina Lauren Myers
Gatekeeping Blackness: Roles, Relationships, and Pressures of Black Television Journalists at a Time of Racial Reckoning, Denetra Walker
The Binge Viewing Index: Creating and Testing a New Measure, Larry J. Webster Jr.
Theses/Dissertations from 2021
Portion of Profit Donations: CSR as Public Relations Strategy and its Relationships with Trust and Purchase Intentions, Branden Dylan Cameron Birmingham
The Role of Sexting in the Development of Romantic Relationships, Max Bretscher
Let’s Be Friends: Examining Consumer Brand Relationships Through the Lens Of Brand Personality, Engagement, and Reciprocal Altruism, Daniel D. Haun
Go with The Flow: Testing the Effects of Emotional Flow on Psychophysiological, Attitudinal, and Behavioral Changes, Chris R. Noland
Brand New: How Visual Context Shapes Initial Response To Logos and Corporate Visual Identity Systems, Robert A. Wertz
Theses/Dissertations from 2020
Gun Violence and Advocacy Communication, Minhee Choi
The Role of Third-person Perceptions in Predicting the Public’s Support for Electronic Cigarette Advertising Regulations, Joon Kyoung Kim
Conservative Media’s Coverage of Coronavirus on YouTube: A Qualitative Analysis of Media Effects on Consumers, Michael J. Layer
Theses/Dissertations from 2019
The Games Behind the Scenes: Newspaper Framing of Female African American Olympic Athletes, Martin Reece Funderburk
Effectiveness of a Brand’s Paid, Owned, and Earned Media in a Social Media Environment, Anan Wan
Providing Prevention Education About Child Sexual Abuse to Parents: Testing Media Effects on Knowledge, Behavioral Intentions and Outcomes, Jane Long Weatherred
Theses/Dissertations from 2018
Creating an Online Social Movement in Socially Conservative Societies: A Case Study of Manshoor Blog Using Frame Alignment Process, Noura Abdullah Al-Duaijani
How S. C. Daily Newspapers Framed the Removal of the Confederate Flag from the State House Grounds in 2015 Through Letters to the Editor and Editorials, Thomas Craig Anderson
Breaking The Silence: Extending Theory To Address The Underutilization Of Mental Health Services Among Chinese Immigrants In The United States, Jo-Yun Queenie Li
Fandom In Politics: Scale Development And Validation, Won-Ki Moon
Fatal Force: A Conversation With Journalists Who Cover Deadly, Highly-Publicized Police Shootings, Denetra Walker
Domestic Extension Of Public Diplomacy: Media Competition For Credibility, Dependency And Activation Of Publics, Yicheng Zhu
Theses/Dissertations from 2017
Hydraulic Fracturing In the United States: A Framing Analysis, Kenneth Stephen Cardell Jr.
Network vs. Netflix: A Comparative Content Analysis of Demographics Across Prime-Time Television and Netflix Original Programming, James Corfield
The Allure of Isis: Examining the Underlying Mechanisms that Helped the Islamic State in Iraq and Syria, Alexander Luchsinger
Is That Online Review Fake News? How Sponsorship Disclosure Influences Reader Credibility, Mark W. Tatge
Theses/Dissertations from 2016
Measuring Strategic Communications, Jeffrey A. Ranta
Public Perceptions Of Genetically Modified Food On Social Media: A Content Analysis Of Youtube Comments On Videos, Nanlan Zhang
Theses/Dissertations from 2015
Promoting HPV Vaccination for Male Young Adults: Effects of Social Influence, Wan Chi Leung
Redneckaissance: Honey Boo Boo, Tumblr, and the Stereotype of Poor White Trash, Ashley F. Miller
Theses/Dissertations from 2014
Conflicted Union: Culture, Economics and European Union Media Policy, Daphney Pernola Barr
Beating Down the Fear: The Civil Sphere and Political Change in South Carolina, 1940-1962, Sid Bedingfield
The State v. Perry: Comparative Newspaper Coverage of South Carolina's Most Prominent Civil Rights Lawyer, Christopher G. Frear
(MASCOT) NATION: EXAMINING UNIVERSITY ENGAGEMENT ON COLLEGE FOOTBALL TEAMS’ FACEBOOK PAGES, Matthew J. Haught
Innovation Among Georgian Journalism Educators: A Network Analysis Perspective, Ana Keshelashvili
Handcuffing Speech: Federal Fraud Statutes and the Criminalization of Advertising, Carmen Maye
Social Movements, Media, and Democratization in Georgia, Maia Mikashavidze
Am I in Danger? : Predictors and Behavioral Outcomes of Public Perception of Risk Associated with Food Hazards, Sang-Hwa Oh
Parental Mediation of Adolescent Movie Viewing, Larry James Webster Jr.
Theses/Dissertations from 2013
Political Advertising In Kuwait - A Functional Discourse Analysis, Jasem Alqaseer
The Westernization of Advertisements Published In Kuwaiti Newspapers From 1992 to 2012; A Content Analysis, Farah Taleb Alrefai
What Can Reader Comments to News Online Contribute to Engagement and Interactivity? A Quantitative Approach, Brett A. Borton
Exploring a paradigm shift: The New York Times' framing of sub-Saharan Africa in stories of conflict, war and development during the Cold War and post-Cold War eras, 1945-2009, Zadok Opero Ekimwere
Mental Health On Youtube: Exploring the Potential of Interactive Media to Change Knowledge, Attitudes and Behaviors About Mental Health, Caroline Belser Foster
That's News to Me: An Exploratory Study of the Uses and Gratifications of Current Events On Social Media of 18-24 Year-Olds, John Vincent Karlis
Making Stewardship Meaningful For Nonprofits: Stakeholder Motivations, Attitudes, Loyalty and Behaviors, Geah N. Pressgrove
An Alternative Path: The Intellectual Legacy of James W. Carey, Matthew Ross
The Corporation in the Marketplace of Ideas: The Law and Economics of Corporate Political Speech, Matthew W. Telleen
Child Sexual Abuse In the Media: Is Institutional Failure to Blame?, Jane Long Weatherred
Theses/Dissertations from 2012
The Relationship Between Facebook Use and Religiosity Among Emerging Adults, Heidi D. Campbell
What's Mine is Yours: An Exploratory Study of Attitudes and Conceptions About Online Personal Privacy In the Socialist Republic of Vietnam, Patrick Sharbaugh
Theses/Dissertations from 2011
How Journalists Perceive Internal and External Influence: A Qualitative Assessment of Local Television Reporters' Ethical Decision-Making, Beth Eckard Concepcion
Collective Memory of the War In Iraq: An Analysis of Letters to the Editor and Public Opinion Polls, 2003-2008, Lisa Cash Luedeman
A Framing Analysis and Model of Barack Obama in Political Cartoons, Anthony Palmer
Theses/Dissertations from 2010
Breaking Down the Fear' -- John H. Mccray, Accommodationism and theFraming of the Civil Rights Struggle in South Carolina, 1940-1948, Sid Bedingfield
Do You See What I See?: A Comparative Content Analysis of Iraq War Photographs As Published In the New York Times and the Tehran Times, Garen Cansler
Media Representations and Implications For Collective Memory: A Grounded Theory Analysis of TV News Broadcasts of Hillary Clinton From 1993-2008, Mary Elizabeth McLaughlin
Resonance and Elaboration: the Framing Effect of Chinese Product Safety Issue Coverage, Ji Pan