AIB-11 The Relationship Between Playing Time and NIL Deals
Start Date
12-4-2024 9:30 AM
End Date
12-4-2024 11:30 AM
Location
University Readiness Center Greatroom
Document Type
Poster
Abstract
“What we have now is not college football – not college football as we know it. You hear somebody use the word ‘student-athlete.’ That doesn’t exist.” (Morik, 2024). Before 2021 it was illegal for any player to accept any item or money from a coach, professor, or staff of the University. Players and college officials would be investigated if players did indeed take any money and or items such as cars, clothing, or anything of value. If found guilty of violating NCAA recruiting rules, the college or university would then be fined. This hurt the college with the recruiting process and put the college in a negative light. Laws are still being made and implemented within the college sports realm to refine the NIL process and guidelines. NIL is an acronym for Name, Image, Likeness; a policy where college-level student athletes can accept endorsement deals to earn money for their frame and popularity. This study seeks to find the relationship between an athlete’s playing time and NIL deal among the Southeastern Conference. Specifically, the more playing time an athlete has during a game the more lucrative the Name, Image, Likeness deals are. Moreover, women Name, Image, Likness deals have been more lucrative than men’s sports. A multiple regression will be used to identify if there is a relationship between athletes’ playing time and the amount of the NIL deal. Additionally, gender will be a controlling variable in which to see if there is a relationship between women’s and men’s NIL deals.
AIB-11 The Relationship Between Playing Time and NIL Deals
University Readiness Center Greatroom
“What we have now is not college football – not college football as we know it. You hear somebody use the word ‘student-athlete.’ That doesn’t exist.” (Morik, 2024). Before 2021 it was illegal for any player to accept any item or money from a coach, professor, or staff of the University. Players and college officials would be investigated if players did indeed take any money and or items such as cars, clothing, or anything of value. If found guilty of violating NCAA recruiting rules, the college or university would then be fined. This hurt the college with the recruiting process and put the college in a negative light. Laws are still being made and implemented within the college sports realm to refine the NIL process and guidelines. NIL is an acronym for Name, Image, Likeness; a policy where college-level student athletes can accept endorsement deals to earn money for their frame and popularity. This study seeks to find the relationship between an athlete’s playing time and NIL deal among the Southeastern Conference. Specifically, the more playing time an athlete has during a game the more lucrative the Name, Image, Likeness deals are. Moreover, women Name, Image, Likness deals have been more lucrative than men’s sports. A multiple regression will be used to identify if there is a relationship between athletes’ playing time and the amount of the NIL deal. Additionally, gender will be a controlling variable in which to see if there is a relationship between women’s and men’s NIL deals.