AIB-10 Market Research to explore a new product: VATI
Start Date
12-4-2024 9:30 AM
End Date
12-4-2024 11:30 AM
Location
University Readiness Center Greatroom
Document Type
Poster
Abstract
Under the looming influence of COVID-19, the fashion industry is still struggling to find a foothold of confidence and uncertainty reigns. Trends such as Gorpcore and quiet luxury emphasize functionality and subtlety in apparel. The luxury fashion market itself is displaying an influx of young adults, those of whom are driven to purchase by a desire for social visibility and self-expression. Online shopping preferences, financial stability, and delayed marriage due to financial concerns shape consumer behaviors. Young adults are also starting to congregate in urban centers and their shopping preferences are becoming more aligned with that of social media influencers. The industry needs to adapt to keep up with these growing trends and changes in market dynamics. VATI or Variety Art and Technology Innovations is a smart clothing start-up that addresses these challenges and more by offering a technologically integrated and customizable fashion experience, aligning with the evolving preferences and lifestyle of today's young adults.
Keywords
Smart Clothing, Fashion, Market Research
AIB-10 Market Research to explore a new product: VATI
University Readiness Center Greatroom
Under the looming influence of COVID-19, the fashion industry is still struggling to find a foothold of confidence and uncertainty reigns. Trends such as Gorpcore and quiet luxury emphasize functionality and subtlety in apparel. The luxury fashion market itself is displaying an influx of young adults, those of whom are driven to purchase by a desire for social visibility and self-expression. Online shopping preferences, financial stability, and delayed marriage due to financial concerns shape consumer behaviors. Young adults are also starting to congregate in urban centers and their shopping preferences are becoming more aligned with that of social media influencers. The industry needs to adapt to keep up with these growing trends and changes in market dynamics. VATI or Variety Art and Technology Innovations is a smart clothing start-up that addresses these challenges and more by offering a technologically integrated and customizable fashion experience, aligning with the evolving preferences and lifestyle of today's young adults.