Sign Me MABI? Women Athletes’ Brand Images in the NIL Era

Authors

Cara Hawkins-Jedlicka, Washington State University
Shannon Scovel, University of Maryland
Scott R. Jedlicka, Washington State University

Recommended Citation

Hawkins-Jedlicka, Cara; Scovel, Shannon; and Jedlicka, Scott R. (2023) "Sign Me MABI? Women Athletes’ Brand Images in the NIL Era," Journal of Issues in Intercollegiate Athletics: Vol. 16: Iss. 1, Article 20.
Available at: https://scholarcommons.sc.edu/jiia/vol16/iss1/20