Profiling Customer Loyalty: A Comparison of U.S. and Caribbean Consumers
Document Type
Article
Subject Area(s)
Business Administration
Publication Info
Journal of the Association of Marketing Educators, Volume 3, Issue 2, 2000, pages 68-78.
© Journal of the Association of Marketing Educators, 2000.
Heiens, R.A., & Lennon, R. (2000). Profiling customer loyalty: A comparison of U.S. and Caribbean consumers. Journal of the Assocation of Marketing Educators, 3(2), 68-78.
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