Market Orientation: Toward an Integrated Framework

Author(s)

Richard A. Heiens, University of South Carolina - AikenFollow

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

Academy of Marketing Science Review, Volume 4, Issue 1, 2000, pages 1-5.

© Academy of Marketing Science Review, 2000.

Heiens, R.A. (2000). Market orientation: Toward an integrated framework. Academy of Marketing Science Review, 4(1), 1-5.