Customer-Focus or Competitor-Focus? A Financial Services Example

Author(s)

Larry P. Pleshko
Richard A. Heiens, University of South Carolina - AikenFollow

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

Services Marketing Quarterly, Volume 20, Issue 2, 2000, pages 19-32.

© Services Marketing Quarterly, 2000, Taylor and Francis.

Pleshko, L.P., & Heiens, R.A. (2000). Customer-focus or competitor-focus? A financial services example. Services Marketing Quarterly, 20(2), 19-32.