The Impact of Strategic Consistency on Market Share and ROA

Author(s)

Larry P. Pleshko
Richard A. Heiens, University of South Carolina - AikenFollow
Plamen P. Peev

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

International Journal of Bank Marketing, Volume 32, Issue 3, 2014, pages 176-193.

© International Journal of Bank Marketing, 2014, Emerald Group Publishing Limited

Pleshko, L.P., Heiens, R.A., Peev, P.P. (2014). The impact of strategic consistency on market share and ROA. International Journal of Bank Marketing, 32,(3), 176-193.