Customer Satisfaction and Loyalty in the Kuwaiti Retail Services Market: Why are Satisfied Buyers Not Always Loyal Buyers?

Author(s)

Larry P. Pleshko
Richard A. Heiens, University of South Carolina - AikenFollow

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

The International Review of Retail, Distribution and Consumer Research, Volume 25, Issue 2, 2014, pages 1-17.

© The International Review of Retail, Distribution and Consumer Research, 2014, Taylor and Francis.

Pleshko, L.P., Heiens, R.A. (2014). Customer satisfaction and loyalty in the Kuwaiti retail services market: Why are satisfied buyers not always loyal buyers? The International Review of Retail, Distribution and Consumer Research, 25(2), 1-17.