Date of Award
Spring 2018
Degree Type
Thesis
Department
Moore School of Business
Director of Thesis
Mark Newsome
First Reader
Beth Renninger
Abstract
"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."
https://www.youtube.com/watch?v=V8k6EQnW5D4
Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.
First Page
1
Last Page
59
Recommended Citation
Alvarado, Zachary, "17 Days: Cross-Country With Social Media" (2018). Senior Theses. 239.
https://scholarcommons.sc.edu/senior_theses/239
Rights
© 2018, Zachary Alvarado
Included in
Acting Commons, Advertising and Promotion Management Commons, Film Production Commons, Finance and Financial Management Commons, International and Intercultural Communication Commons, Marketing Commons, Other Music Commons, Public Relations and Advertising Commons, Recreation Business Commons, Social Media Commons, Tourism and Travel Commons
Comments
The film referenced in this thesis is available from https://www.youtube.com/watch?v=V8k6EQnW5D4.