BS-2 AI-Powered Content Marketing: Strategies for the Future

Presenter Information

Dinesh Bammidi, University of South Carolina - UpstateFollow
Uma Gupta Dr., University of South Carolina - UpstateFollow

SCURS Disciplines

Biochemistry

Document Type

Oral Presentation

Abstract

This paper explores the influence of Generative AI on content marketing, which is transforming how companies produce and optimize content. AI-driven tools like ChatGPT and GPT-4 help in blogging, ad copy refinement, and marketing strategy improvement. Though efficient, AI falls short of human creativity and emotional connection.

Tools such as Grammarly simplify sentence building, and NLP (Natural Language Processing) allow brands to customize content without losing brand identity. Applications like Lately.ai transform lengthy content into shareable social media posts that increase reach.

While AI has advantages, it can never fully substitute for human instinct in storytelling and brand representation. Human authenticity and AI-driven efficiency need to be considered. Using Gen AI enables businesses to enhance creativity, enhance targeting capabilities, and design future-proof campaigns to make content effective and sought after

Keywords

Content Marketing, ChatGPT, GPT-4, NLP, AI-driven marketing, personalization, Generative AI, creativity, marketing strategy.

Start Date

11-4-2025 2:25 PM

Location

CASB 101

End Date

11-4-2025 2:40 PM