Implications Of Concurrent Measures Of Viewer Behavior

Author(s)

R. Hawkins
S. Pingree
Mary A. Fitzpatrick, University of South CarolinaFollow
M. Thompson
I. Bauman

Document Type

Article

Subject Area(s)

Social and Behavioral Sciences, Communication, Psychology

Publication Info

Postprint version. Published in Human Communication Research, Volume 17, Issue 3, 1991, pages 485-504.

Rights

© Human Communication Research, 1991, Wiley Publishing

Hawkins, R., Pingree, S., Fitzpatrick, M.A., Thompson, M., & Bauman, I. (1991). Implications of concurrent measures of viewer behavior. Human Communication Research, 17(3), 485-504.

http://dx.doi.org/10.1111/j.1468-2958.1991.tb00241.x