http://dx.doi.org/10.1080/10410236.2016.1196638">
 

Title

Moms and Media: Exploring the Effects of Online Communication on Infant Feeding Practices

ORCID Identifier

Robert McKeever: http://orcid.org/0000-0002-5924-0514

Brooke W. McKeever: http://orcid.org/0000-0002-2607-5217

Document Type

Article

Subject Area(s)

Health Communication

Abstract

Using a survey of mothers with young children (N = 455), this study applies Fishbein and Ajzen’s reasoned action approach (RAA) to examine the relationship between online communication and infant feeding practices. Contrary to expectations, attitudes, perceived normative pressure, and perceived behavioral control (PBC) did not fully mediate the relationship between time spent online and behavioral intentions. Our findings indicate a significant, direct, negative association between time spent online and breastfeeding intentions In this article, theoretical and practical implications for health communication are discussed.

Digital Object Identifier (DOI)

http://dx.doi.org/10.1080/10410236.2016.1196638

APA Citation

McKeever, R., & McKeever, B. W. (2017). Moms and Media: Exploring the Effects of Online Communication on Infant Feeding Practices. Health Communication, 32(9), 1059–1065. https://doi.org/10.1080/10410236.2016.1196638

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