Consumer Perceptions of the Inaugural College Football Championship Tournament: A Longitudinal Study
Recommended Citation
Barretta, Paul G.
(2016)
"Consumer Perceptions of the Inaugural College Football Championship Tournament: A Longitudinal Study,"
Journal of Issues in Intercollegiate Athletics: Vol. 9:
Iss.
1, Article 4.
Available at:
https://scholarcommons.sc.edu/jiia/vol9/iss1/4
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