Sponsor-and Team-Related Intentions of Salient Market Segments in a Naming-Rights Sponsorship Scenario

Authors

Terry Eddy, University of Arkansas
B. Colin Cork, University of Arkansas

Recommended Citation

Eddy, Terry and Cork, B. Colin (2016) "Sponsor-and Team-Related Intentions of Salient Market Segments in a Naming-Rights Sponsorship Scenario," Journal of Issues in Intercollegiate Athletics: Vol. 9: Iss. 1, Article 12.
Available at: https://scholarcommons.sc.edu/jiia/vol9/iss1/12