Effects of Brand Music on Attitudes toward a Team Advertisement

Authors

Khalid Ballouli, University of South Carolina
Michael Hutchinson, The University of Memphis

Recommended Citation

Ballouli, Khalid and Hutchinson, Michael (2013) "Effects of Brand Music on Attitudes toward a Team Advertisement," Journal of Issues in Intercollegiate Athletics: Vol. 6: Iss. 1, Article 5.
Available at: https://scholarcommons.sc.edu/jiia/vol6/iss1/5