The purpose of the present study was to compare the athletic team performance incentive clauses to the academic team performance clauses of Division I men’s head basketball coaches participating in the 2009 NCAA Division I Men’s Basketball Tournament. Content analyses were conducted on the 65 coaches’ compensation packages listed in the 2010 USA Today Coaches’ Compensation database. Results indicated these coaches had five times as much incentivized compensation opportunities for athletic team success compared to incentivized compensation opportunities for academic team success. Additional results indicated 93.5% of the contracts included some sort of athletic team performance incentive, while only 67.4% of the contracts contained some sort of academic team performance incentive. The results of this study call into question just how much institutions of higher education incentivize academic success when hiring their head men’s basketball coaches.
Wilson, Matthew J.; Schrager, Matthew; Burke, Kevin L.; Hawkins, Billy J.; and Gauntt, Lane
"NCAA Division I Men’s Basketball Coaching Contracts: A Comparative Analysis of Incentives for Athletic and Academic Team Performance,"
Journal of Issues in Intercollegiate Athletics: Vol. 4, Article 21.
Available at: https://scholarcommons.sc.edu/jiia/vol4/iss1/21