Abstract
The purpose of this study was to explore the perceptions of National Collegiate Athletic Association (NCAA) Division I student-athletes (N= 43) regarding stereotypical cartoons about athletes. A qualitative approach, which included a visual elicitation technique, was utilized by administering the Lifestyle Association & Representation of Athletes Scale (LARAS). The LARAS explored participants’ perceptions of the following six specific concepts: a) academic support issues; b) academic progress; c) coaches as educators; d) professional sport aspirations; e) media identities, advertising, and representation; and f) cultural issues and recruiting. Five major themes emerged from participants’ perceptions: Big Sport Business, Athletic Image, College Athlete Mindset, Realistic/False Representation, and Institutional Focus. Goffman’s (1959) theory of social stigma and Loury’s (2002) theory on racial stigma are related to the perceptions revealed by the college student-athletes in this study. Implications and recommendations for sport scholars and practitioners are provided.
Recommended Citation
Harrison, C. Keith; Lawrence, Suzanne Malia; Plecha, Michelle; Bukstein, Scott J.; and Janson, Neza K.
(2009)
"Stereotypes and Stigmas of College Athletes in Tank McNamara’s Cartoon Strip: Fact or Fiction?,"
Journal of Issues in Intercollegiate Athletics: Vol. 2:
Iss.
2, Article 4.
Available at:
https://scholarcommons.sc.edu/jiia/vol2/iss2/4