Abstract
The Bowl Championship Series (BCS) is the preeminent National Collegiate Athletic Association (NCAA) Football Bowl Subdivision (FBS) event. It consistently generates high television ratings and attracts millions of dollars of advertising spending. Given the limited analysis of the organizational conditions that frame these broadcasts’ production, this study examines the impact of influential actors on the representation process. Using a mixed-method approach, this paper investigates the production of 2009 BCS broadcasts, and examines the extent to which these broadcasts are consistent with college sport’s espoused educational mission. Through a critical examination of the dominant institutional logic that underpins their reproduction, this study reveals how such broadcasts reflect both past choices and future influences related to television production structures and practices.
Recommended Citation
Southall, Richard M.; Southall, Crystal; and Dwyer, Brendan
(2009)
"2009 Bowl Championship Series Telecasts: Expressions of Big-Time College- Sport’s Commercial Institutional Logics,"
Journal of Issues in Intercollegiate Athletics: Vol. 2:
Iss.
1, Article 9.
Available at:
https://scholarcommons.sc.edu/jiia/vol2/iss1/9