Big-time college sport has successfully weathered one wave of reform after another for over 100 years. Yet, passionate debates continue regarding the educational impact of highly commercialized sport in American universities. The major purpose of this study is to identify the issues and assumptions that divide reformers and reform groups. It also makes explicit the conceptual models—intellectual elitist, academic capitalist, and athletes rights—they use to interpret the reality of commercialized college sport. This study does not test the validity of each model. Rather it explores logical connections between these models and reform policies likely to be pursued by those who embrace them. These conceptual models can also serve as building blocks for theory and future scholarly research.
"Clashing Models of Commercial Sport in Higher Education: Implications for Reform and Scholarly Research,"
Journal of Issues in Intercollegiate Athletics: Vol. 2, Article 6.
Available at: https://scholarcommons.sc.edu/jiia/vol2/iss1/6