An “All Star” Initiative: Maximizing Consumer Interest at Premier College Wrestling Events

Authors

Coyte Cooper, The University of North Carolina at Chapel Hill

Abstract

An “All Star” Initiative: Maximizing Consumer Interest at Premier College Wrestling Events

Recommended Citation

Cooper, Coyte (2009) "An “All Star” Initiative: Maximizing Consumer Interest at Premier College Wrestling Events," Journal of Issues in Intercollegiate Athletics: Vol. 2: Iss. 1, Article 5.
Available at: https://scholarcommons.sc.edu/jiia/vol2/iss1/5