An Examination of College Adaptive Sport Sponsorship and the Role of Cause-Related Marketing

Authors

Nina Siegfried, University of Louisville
Ehren R. Green, University of Louisville
Nicholas Swim, University of Louisville
Anthony Montanaro, University of Louisville
Chris Greenwell, University of Louisville
Evan L. Frederick, University of Louisville

Recommended Citation

Siegfried, Nina; Green, Ehren R.; Swim, Nicholas; Montanaro, Anthony; Greenwell, Chris; and Frederick, Evan L. (2021) "An Examination of College Adaptive Sport Sponsorship and the Role of Cause-Related Marketing," Journal of Issues in Intercollegiate Athletics: Vol. 14: Iss. 1, Article 7.
Available at: https://scholarcommons.sc.edu/jiia/vol14/iss1/7