A Qualitative Exploration of Ticket-Pricing Decisions in Intercollegiate Athletics

Authors

Craig A. Morehead, Indiana State University
Stephen L. Shapiro, University of South Carolina
Lamar Reams, Old Dominion University
Chad D. McEvoy, Northern Illinois University
Timothy M. Madden, East Carolina University

Recommended Citation

Morehead, Craig A.; Shapiro, Stephen L.; Reams, Lamar; McEvoy, Chad D.; and Madden, Timothy M. (2021) "A Qualitative Exploration of Ticket-Pricing Decisions in Intercollegiate Athletics," Journal of Issues in Intercollegiate Athletics: Vol. 14: Iss. 1, Article 3.
Available at: https://scholarcommons.sc.edu/jiia/vol14/iss1/3