Goal Development and Marketing Evaluation: A Qualitative Examination of Goals in the Marketing of Intercollegiate Athletics

Authors

Jonathan J. Benedek, Indiana University – Bloomington
Braden Norris, Indiana University – Bloomington
Tyler Ratts, Indiana University – Bloomington
Paul M. Pedersen, Indiana University – Bloomington

Recommended Citation

Benedek, Jonathan J.; Norris, Braden; Ratts, Tyler; and Pedersen, Paul M. (2021) "Goal Development and Marketing Evaluation: A Qualitative Examination of Goals in the Marketing of Intercollegiate Athletics," Journal of Issues in Intercollegiate Athletics: Vol. 14: Iss. 1, Article 18.
Available at: https://scholarcommons.sc.edu/jiia/vol14/iss1/18