Analyzing Big Data in Intercollegiate Athletics: An Application to Athletic Donor Behavior

Authors

Jonathan A. Jensen, University of North Carolina at Chapel Hill
Liz Wanless, Ohio University
Kaya Hedt, University of North Carolina at Chapel Hill
Emily Wayland, University of North Carolina at Chapel Hill

Recommended Citation

Jensen, Jonathan A.; Wanless, Liz; Hedt, Kaya; and Wayland, Emily (2020) "Analyzing Big Data in Intercollegiate Athletics: An Application to Athletic Donor Behavior," Journal of Issues in Intercollegiate Athletics: Vol. 13: Iss. 1, Article 6.
Available at: https://scholarcommons.sc.edu/jiia/vol13/iss1/6