An Empirical Approach to Analyzing Sponsorships in Intercollegiate Athletics: The Case of NCAA Bowl Sponsorships

Authors

Jonathan A . Jensen, University of North Carolina at Chapel Hill
Natalie Caneja, University of North Carolina at Chapel Hill

Recommended Citation

Jensen, Jonathan A . and Caneja, Natalie (2018) "An Empirical Approach to Analyzing Sponsorships in Intercollegiate Athletics: The Case of NCAA Bowl Sponsorships," Journal of Issues in Intercollegiate Athletics: Vol. 11: Iss. 1, Article 1.
Available at: https://scholarcommons.sc.edu/jiia/vol11/iss1/1