Consumer Perceptions of the Inaugural College Football Championship Tournament: A Longitudinal Study

Authors

Paul G. Barretta, St. Bonaventure University

Recommended Citation

Barretta, Paul G. (2017) "Consumer Perceptions of the Inaugural College Football Championship Tournament: A Longitudinal Study," Journal of Issues in Intercollegiate Athletics: Vol. 10: Iss. 1, Article 9.
Available at: https://scholarcommons.sc.edu/jiia/vol10/iss1/9