Recommended Citation
Eddy, Terry and Cork, B. Colin
(2017)
"Sponsor-and Team-Related Intentions of Salient Market Segments in a Naming-Rights Sponsorship Scenario,"
Journal of Issues in Intercollegiate Athletics: Vol. 10:
Iss.
1, Article 22.
Available at:
https://scholarcommons.sc.edu/jiia/vol10/iss1/22
COinS