Sponsor-and Team-Related Intentions of Salient Market Segments in a Naming-Rights Sponsorship Scenario

Terry Eddy, University of Arkansas
B. Colin Cork, University of Arkansas

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Eddy, Terry and Cork, B. Colin (2017) "Sponsor-and Team-Related Intentions of Salient Market Segments in a Naming-Rights Sponsorship Scenario," Journal of Issues in Intercollegiate Athletics: Vol. 10: Iss. 1, Article 22.
Available at: https://scholarcommons.sc.edu/jiia/vol10/iss1/22

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Sponsor-and Team-Related Intentions of Salient Market Segments in a Naming-Rights Sponsorship Scenario

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