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Abstract

This study examined the perceptions of Senior Woman Administrators’ (SWA) involvement in financial decisions through the utilization of open-ended questions. Additionally, this research analyzed the actual versus desired level of participation in financial decision making areas by (SWA) utilizing gender role stereotyping as a framework. Prior studies have indicated the importance of experience with financial decisions and budgets for SWA to advance their intercollegiate athletics careers. The qualitative analysis of the perceptions of the SWA indicated partial support for the desire to have increased involvement in key financial decision making. Furthermore, the quantitative analysis revealed in each of the decision areas (operations, budgeting, capital outlay, salary considerations, media broadcast contracts, and sponsorship advertising), a significant main effect was found in which SWA indicated a desire for greater participation in decision making.

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