Document Type
Article
Abstract
The project described here introduces an educational module for use by Extension professionals and business owners/operators. The module is designed to help small rural firms build a unique and experiential Web site consistent with their physical stores by implementing 4E strategies. The module presents strategies to enhance the Web site experience and includes an introduction to Pine and GiImore's (1999) experience economy (4E) concepts and their application to Web site design for small rural retail and hospitality businesses. The module supports a step-by-step approach to assessing firms' experiential offerings and designing experience-rich Web sites. Copyright © by Extension Journal, Inc.
Digital Object Identifier (DOI)
Publication Info
Published in Journal of Extension, Issue 3, 2008.
Rights
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
APA Citation
Jeong, M., Fiore, A., & Niehm, L. (2008). An educational module for enhancing business strategies for web sites of small rural firms: An experience economy approach. Journal of Extension, 46(3). https://doi.org/10.66752/1077-5315.4008