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Theses/Dissertations from 2023

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Platform of Growth: An Analysis of Earnings and Social Media Engagement Among Esports Athletes, Colleen Marie Dibble

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Capturing Visuals in Hospitality: A Multi-Dimensional Exploration of Photographs in Interdisciplinary Research, Ningqiao Li

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Employee Experience in the U.S. Casual Dining Restaurant Industry: Conceptualization, Scale Development, and Effects on Employees’ Retention, Xiao Ma

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Effects of AI Voice Assistants’ Messages on Pro-environmnetal Consumer Behavior: Message Content and Voice Attributes, Somang Min

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An Examination of Celebrity Product Involvement and Endorsement Effectiveness, Eric Nichols

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Southeastern Conference (SEC) International Student-Athlete (ISA) Career Transitions - A Cultural Intelligence (CQ) Perspective, Tsu-Lin Yeh

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The Impact of Interactivity on Information Processing for Virtual Tourist Destinations, Hongxiao Yu

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Decoding Trustworthiness and Helpfulness of Online Reviews In Hospitality: A Reader-Centric Perspective, Xiaonan Zhang

Theses/Dissertations from 2022

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Customer Touchpoint: Conceptualization, Index Development, and Nomological Validation, Hyunsu Kim

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“No Tits in the Pits!”: An Exploratory Analysis of the Experiences of Female Decision Makers in Motorsports in the United States, Alexia Pedo Lopes

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Affective Risk Perceptions Toward Travel in a COVID Era: Policy and State Political Influences, Chloe Riley

Theses/Dissertations from 2021

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“The Lifeblood of College Sports”: The NCAA’s Dominant Institutional Logic and the Byproducts of an (Over)emphasis on Recruiting, Chris Corr

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Customers’ Acceptance of Automated Hotel, Jianhong Feng

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Effects of Information Exposure, Emotions, and Self-Efficacy On Risk Perception and Travel Intention During the COVID-19 Pandemic, Chunsheng Jin

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Positioning Customer Service Through Customer Journey Mapping in Service Consumption and Recovery, Dan Jin

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Does the Tendency of Loss Aversion Depend On The Level of Competition? Evidence From Multilevel Esports Tournaments, Zeqing Mao

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The Impact of Social Media Account Types on Travel Intention, Nuri Seo

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Technology Experience: Measurement Development and Validation, Hyejo Hailey Shin

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Why Do Tourists Accept Lodging Through Accommodation Sharing Platforms? Model Development and Model Comparison, Ge Zhu

Theses/Dissertations from 2020

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The Downside of National Team Identity: A Model to Measure Negative Outcomes of Team Identity, Fei Gao

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Newcomer Student-Athlete Perceptions of Coaches’ Socialization Strategies: Scale Development, Evelyn Su Jara-Pazmino

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Comparing the Success of Official Sponsors and Ambush Marketers: An Event Study Analysis of Brazil Following the 2014 Fifa World Cup and 2016 Rio de Janeiro Summer Olympic Games, Timothy Koba

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The Impact of Hotel Service Robot Appearance and Service Attributes on Customer Experience, Chuhan Thomsen

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The Economic Impact of Tennis in South Carolina, Xue Zhang

Theses/Dissertations from 2019

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The Importance of Twitter to Destination Marketing Organizations, Tatiana Allgeyer

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Finding the Perfect Match: Dimension Analysis and Development of the External Sponsorship Congruence Scale, Kelly Evans

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Premium Seating in College Athletics: Trends of Today and the Future, Kendra Holaday

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“WE NEED DAWGS!”: Narrative Construction of Athletic Identity Among Black High School Football Players, Victor Dion Kidd

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Measuring Long-Term Advertising Effects in the Tourism and Hospitality Industry, Rui Qi

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Selling Rooms and Making Money in the Lodging Industry: Analyzing the Effects of RevPAR and GOPPAR Together, Thomas Rogers

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Investigating Managerial Priority of Environmental Inputs and Outputs in Public Assembly Venues, Walker Ross

Theses/Dissertations from 2018

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College Students and Corporate Social Responsibility: An Examination of Corporate-Social Responsible Behavior in College Athletics From the Students’ Perspective, R. Jacob Gilbert

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An Analysis Of Perceptions Of Restaurant Authenticity At Food Tourism Destinations In The Southeastern U.S, Jamie A. Levitt

Theses/Dissertations from 2017

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Motivation To Play Esports: Case of League of Legends, Yaoyao Sun

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Theme Park Demand, Theme Park Attractiveness, and Visitors’ Theme Park Choices, Yingsha Zhang

Theses/Dissertations from 2016

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An Examination Of Destination Choice Behavior Using Meme Maps, Images and Decision Making Styles, Hilmi Atahan Atadil

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Memorable Dining Experiences: Formative Index And Model Development, Yang Cao

Theses/Dissertations from 2015

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The Influence of Warmth and Competence Perceptions on Employees’ Attitudinal and Behavioral Responses in Casual Dining Restaurants, Diego Riva Humbert Bufquin

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Media Effect on Resident Attitude Toward Hosting the Olympic Games: A Cross-National Study Between China and the USA, Qiulin Lu

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Self-Determination Theory and Wellness Tourism: How Do Wellness Facilities Contribute to Wellbeing?, Karen I. Thal

Theses/Dissertations from 2014

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Understanding Destination Choice from a Cultural Distance Perspective, Hongbo Liu

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Revisiting Gender Constraints and Benefits in Leisure Tourism: Man-Up, It’s Time to Travel Like a Woman, Holly L. Rabin

Theses/Dissertations from 2013

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Responding to Tripadvisor: How Hotel Responses to Negative Online Reviews Effect Hotel Image, Intent to Stay, and Intent to Return, Tiffany Avant

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An Analysis of The Possibilities of Applying The North American Management Model to Most Large-Scale Sports Facilities in China, XI LI

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Examining Long-Haul Chinese Outbound Tourists' Shopping Intentions, Pei Zhang

Theses/Dissertations from 2012

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Is the Current United States Tennis Association's Adult League System Restrictive?, Edward Horne

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Manager Training In the Hotel Environment and Its Effect On Employee Turnover Intentions, Kristin Marie Malek

Theses/Dissertations from 2011

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Examining Japanese tourists' U.S.-Bound Travel Constraints, Lin He

Theses/Dissertations from 2010

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Hotel Guests' Intentions to Choose Green Hotels, Amy Elizabeth Jackson

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Green Inside and Out: Case Study On Green Events In Large Public Assembly Facilities, Peyton Jeter

Theses/Dissertations from 2009

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Motivations and Constraints of Chinese Outbound tourists: A Case Study, Chengting Lai