The Contribution of Product Quality to Competitive Advantage: Impacts on Systematic Variance and Unexplained Variance in Returns

Author(s)

Mark Kroll
Peter Wright
Richard A. Heiens, University of South Carolina - AikenFollow

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

Strategic Management Journal, Volume 20, Issue 4, 1999, pages 375-384.

© Strategic Management Journal, 1999, Wiley.

Kroll, M., Wright, P., & Heiens, R.A. (1999). The contribution of product quality to competitive advantage: Impacts on systematic variance and unexplained variance in returns. Strategic Management Journal, 20(4), 375-384.