Market Orientation and Related Marketing Strategy Concepts: Does Fit Relate to Market Share Performance?
Academy of Banking Studies Journal, Volume 10, Issue 1, 2011, pages 119-133.
© Academy of Banking Studies Journal, 2011.
Pleshko, L.P. & Heiens, R.A. (2011). Market orientation and related marketing strategy concepts: Does fit relate to market share performance? Academy of Banking Studies Journal, 10(1), 119-133.