Market Orientation and Related Marketing Strategy Concepts: Does Fit Relate to Market Share Performance?

Author(s)

Larry P. Pleshko
Richard A. Heiens, University of South Carolina - AikenFollow

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

Academy of Banking Studies Journal, Volume 10, Issue 1, 2011, pages 119-133.

© Academy of Banking Studies Journal, 2011.

Pleshko, L.P. & Heiens, R.A. (2011). Market orientation and related marketing strategy concepts: Does fit relate to market share performance? Academy of Banking Studies Journal, 10(1), 119-133.