The Contemporary Product-Market Strategy Grid and the Link to Market Orientation and Profitability

Author(s)

Larry P. Pleshko
Richard A. Heiens, University of South Carolina - AikenFollow

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

Journal of Targeting, Measurement, and Analysis for Marketing, Volume 16, Issue 2, 2008, pages 108-114.

© Journal of Targeting, Measurement, and Analysis for Marketing, 2008, Palgrave Macmillan.

Pleshko, L.P., & Heiens, R.A. (2008). The contemporary product-market strategy grid and the link to market orientation and profitability. Journal of Targeting, Measurement, and Analysis for Marketing, 16(2), 108-114.