Beware the Internet Panacea: How Tried and True Strategy Got Sidelined

Author(s)

Leanne C. McGrath
Richard A. Heiens, University of South Carolina - AikenFollow

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

Journal of Business Strategy, Volume 24, Issue 6, 2003, pages 24-28.

© Journal of Business Strategy, 2003, Emerald.

McGrath, L.C., & Heiens, R.A. (2003). Beware the internet panacea: How tried and true strategy got sidelines. Journal of Business Strategy, 24(6), 24-28.