The Contribution of Intangible Assets and Expenditures to Shareholder Value

Author(s)

Richard A. Heiens, University of South Carolina - AikenFollow
Robert T. Leach
Leanne C. McGrath

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

Journal of Strategic Marketing, Volume 15, Issue 2, 2007, pages 149-159.

© Journal of Strategic Marketing, 2007, Taylor and Francis.

Heiens, R.A., Leach, R.T., & McGrath, L.C. (2007). The contribution of intangible assets and expenditures to shareholder value. Journal of Strategic Marketing, 15(2), 149-159.