Evaluation of a Social Marketing Campaign to Support Mexico City's Comprehensive Smoke-Free Law

Author(s)

James F. Thrasher, University of South Carolina - ColumbiaFollow
Liling Huang
Rosaura Pérez-Hernández
Jeffrey D. Niederdeppe
Edna Arillo-Santillán
Jorge Alday

Document Type

Article

Publication Info

American Journal of Public Health, Volume 101, Issue 2, 2011, pages 328-335.

Thrasher, J. F., Huang, L., Pérez-Hernández, R., Niederdeppe, J., Arillo-Santillán, E., & Alday, J. (2011). Evaluation of a social marketing campaign to support Mexico City's comprehensive smoke-free law. American Journal of Public Health, 101(2), 328-335.

DOI: 10.2105/AJPH.2009.189704

© American Journal of Public Health, 2011, American Public Health Association

Rights

Thrasher, J. F., Huang, L., Pérez-Hernández, R., Niederdeppe, J., Arillo-Santillán, E., & Alday, J. (2011). Evaluation of a social marketing campaign to support Mexico City's comprehensive smoke-free law. American Journal of Public Health, 101(2), 328-335.

DOI: 10.2105/AJPH.2009.189704

© American Journal of Public Health, 2011, American Public Health Association