Date of Award

Spring 2023

Degree Type

Thesis

Department

School of Journalism and Mass Communications

Director of Thesis

David Moscowitz

Second Reader

Brett Robertson

Abstract

This thesis focuses on Generation Z’s relationship to media-streaming services, using both analysis of academic texts and independent research consisting of a survey and a series of interviews with Generation Z as the intended audience. The analysis of academic texts focuses on the differences in viewing behaviors/consumption between streamed film/television and non-streamed film/television more generally, as well as how these behaviors factor into Generation Z’s perception of film/television and media-streaming services more specifically. The results of the survey and interviews show Generation Z’s awareness of the pressures streaming services put on viewers to watch content in an isolated and individualized manner and a simultaneous desire to go against these pressures, reaping the benefits of both solitary and communal media viewing.

First Page

1

Last Page

69

Rights

© 2023, Collin Graham

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