Date of Award
Spring 2024
Degree Type
Thesis
Department
Moore School of Business
Director of Thesis
Courtney Worsham
Second Reader
Cynthia Newman
Abstract
The zeitgeist of the 2010s can be examined through shifts in technology, politics, economy, environment, religion, and entertainment. This research explores how fashion serves as both a mirror and a driver of societal change during this transformative decade. Trend diffusion itself evolved from the traditional theories of trickle-up and trickle-down because of the prominence of influencer culture, giving average consumers the platform to influence numerous like-minded consumers. Defining the 2010s zeitgeist requires an analysis of the significant patterns in the technological and sociocultural environment through as many sources as possible for a holistic approach. Sociologically, fashion has been accepted as a definitive partition of social class, and a driver of social change. This interdisciplinary study examines the relationship between fashion and modern history.
First Page
1
Last Page
96
Recommended Citation
Anderson, Sophie Scott, "Zeitgeist of the 2010s and Impact on Fashion Trends" (2024). Senior Theses. 672.
https://scholarcommons.sc.edu/senior_theses/672
Rights
© 2024, Sophie Scott Anderson
Included in
Communication Technology and New Media Commons, Marketing Commons, Social Influence and Political Communication Commons, Social Media Commons