Date of Award
Spring 2024
Degree Type
Thesis
Department
School of Journalism and Mass Communications
Director of Thesis
Kevin Hull
Second Reader
Greg Brannon
Abstract
Every year sports captivate and gather billions worldwide, transcending borders, cultures, and generations. The sports media market is projected to be worth $61 billion in 2024, growing more than 29% over the past 5 years. New technologies, like AI, could play into further growth in the future. AI will not only impact the way the sports media industry works today, but brings with it ethical concerns and revolutionary change to the future of the sports media industry.
First Page
1
Last Page
33
Recommended Citation
Schatteman, Hanna, "AI's Influence in the Sports Media Industry" (2024). Senior Theses. 665.
https://scholarcommons.sc.edu/senior_theses/665
Rights
© 2024, Hanna Schatteman