Date of Award

Spring 2024

Degree Type

Thesis

Department

School of Journalism and Mass Communications

Director of Thesis

Kevin Hull

First Reader

Greg Brannon

Second Reader

Greg Brannon

Abstract

Every year sports captivate and gather billions worldwide, transcending borders, cultures, and generations. The sports media market is projected to be worth $61 billion in 2024, growing more than 29% over the past 5 years. New technologies, like AI, could play into further growth in the future. AI will not only impact the way the sports media industry works today, but brings with it ethical concerns and revolutionary change to the future of the sports media industry.

First Page

1

Last Page

33

Rights

© 2024, Hanna Schatteman

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