The Woman Card: Hillary Clinton's 2016 Presidential Campaign as a Case Study on America's Gendered Politics and their Impact on Female Presidential Campaign Efficacy

Author

Skylar McClain

Date of Award

5-2017

Degree Type

Thesis

Department

Political Science

Director of Thesis

Marjorie Spruill

First Reader

Don Fowler

Second Reader

Don Fowler

Abstract

I posit that the gendered American cultural expectations for women, although they are not as rigid as they once were, inhibited the efficacy of Hillary Clinton’s 2016 presidential campaign and impacted voter behavior. By assessing the indicators most commonly used in gender stereotypes; personality traits, domestic behaviors, occupations, and physical appearance, it is possible to construct a realistic portrait of Clinton’s public gender persona and the resulting electoral response.

First Page

1

Last Page

60

Recommended Citation

McClain, Skylar, "The Woman Card: Hillary Clinton's 2016 Presidential Campaign as a Case Study on America's Gendered Politics and their Impact on Female Presidential Campaign Efficacy" (2017). Senior Theses. 211.
https://scholarcommons.sc.edu/senior_theses/211

Rights

© 2017, Skylar McClain