Another Factor in the "Decisional Calculus": The Learned Intermediary Doctrine, The Physician-Patient Relationship, and Direct-to-Consumer Marketing

Authors

Jeffrey J. Wiseman

Document Type

Article

Recommended Citation

Wiseman, Jeffrey J. (2001) "Another Factor in the "Decisional Calculus": The Learned Intermediary Doctrine, The Physician-Patient Relationship, and Direct-to-Consumer Marketing," South Carolina Law Review: Vol. 52: Iss. 4, Article 11.
Available at: https://scholarcommons.sc.edu/sclr/vol52/iss4/11