The Facebook Frontier: Harnessing the Power of Facebook Live

Authors

Christine A. Anderson, Coastal Carolina UniversityFollow

Disciplines

Library and Information Science | Social Media

Document Type

SCLA Annual Conference Proceeding

DOI

https://doi.org/10.51221/suc.scl.2021.5.1.8

Abstract

Facebook Live offers librarians the opportunity for ongoing engagement with their community, even during a pandemic. During the COVID-19 quarantine, community organizations of all types used the site to continue to connect with their community. Kimbel Library used the social media platform to hold virtual versions of annual face-to-face events and create reference education for students and faculty. While there is no replacing the dynamics of face-to-face interaction with patrons, Facebook Live offers opportunity for continued safe social contact. It also is a “safe” place for less outgoing patrons to attend or even participate in library events they would not normally join, building relationships that can be further developed when normal programs resume.

Streaming Media

Recommended Citation

Anderson, Christine A. (2021) "The Facebook Frontier: Harnessing the Power of Facebook Live," South Carolina Libraries: Vol. 5: Iss. 1, Article 8.
DOI: https://doi.org/10.51221/suc.scl.2021.5.1.8
Available at: https://scholarcommons.sc.edu/scl_journal/vol5/iss1/8