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Theses/Dissertations from 2020

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Celebrity Impact on Fashion Brand Choice Using Social Media, Jaclyn Newbert

Theses/Dissertations from 2018

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Building Consumer Place Loyalty And Brand Loyalty: An Assessment Of The Microbrewery Taproom Experience, Scott Taylor Jr.

Theses/Dissertations from 2017

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Wearing your Ethics: Investigating Consumer Purchase Intention of Ethically Produced Fashion Products, Hannah E. Weiner

Theses/Dissertations from 2016

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Theory Of Under-And Overinvestment: An Empirical Examination Of value Creation And Destruction In Hospitality Firms, Tarik Dogru

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An Investigation Of Mannequins’ Effect On Consumer Attitude And Intention, Hannah Shealy

Theses/Dissertations from 2015

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An Integrative Model of Muslim Students' Religiosity and Travelling Behavior to Gaming Destinations, Dawood Sulaiman Al Jahwari

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U.S. Collegiate Athletics: International Student Athletes Recruiting Process, Evelyn S. Jara

Theses/Dissertations from 2014

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Mannequin Size on Consumers' Perception of Self and Satisfaction with Fit, Amanda Cohen

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“Shopping in a Size Small World”: Examining Attributes of Mainstream Retail Clothing Stores that Affect the Level of Satisfaction in Plus-Size Female Consumers, Tierra Pinckney

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Success with Social Responsibility Local Retailers' Perspectives, Danielle Marie Razalan

Theses/Dissertations from 2013

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Social Media, a New Revolution in the Field of Marketing: The Effect of Information Sharing, Peer Pressure, Entertainment and Emotional Connection on the Attitude towards the Brand and in Turn the Purchase Intention From the Brand, Sradha Narendra Sheth

Theses/Dissertations from 2012

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Turning Customer Feedback Into Commitment: The Effects of Customer Product Involvement On Satisfaction, Emotional Connectivity, Brand Loyalty, and Word-of-Mouth Behavior, Paige Leigh Glovinsky

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Mobile Shopping For Fashion Products In the Us, Felicia Nicole Keels

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“It’s so me!” Using Value-Expressive and Socially-Adjusted Attitude Functions to Predict Counterfeit Purchase Intention, Marilyn Elizabeth Molkenthin

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What Makes Apple Consumers Brand Loyal? The Effects of Brand Personality, Reputation, and Brand Identity On Brand Loyalty, Caroline Pinson

Theses/Dissertations from 2010

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Factors Affecting Online Shopping Behavior of Indian Consumers, Jayendra Sinha

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Shopping Orientations, Retail Attributes and Retail Format Choice Among Generation Y Apparel Shoppers, Bopeng Zhang