Publication Date
Winter 2019
Volume
148
Document Type
Article
Subject Area(s)
Law
Abstract
Much of the American conversation about access to justice focuses on regulatory barriers to new forms of service delivery and treats regulatory resistance as the primary problem to be solved. Meanwhile, obstacles to consumer awareness and engagement have received less attention. This essay reverses the order of analysis and considers strategies for expanding access first from a marketing perspective. What models of legal assistance have been most successful in building consumer awareness and trust? To what extent can successful marketing help to sidestep or overcome regulatory resistance? And what are the implications for reformers interested in expanding access to justice?
Recommended Citation
Elizabeth Chambliss, Marketing Legal Assistance, 148 Daedalus 98 (2019).
Comments
© 2019 by Elizabeth Chambliss
Originally published in DAEDALUS Winter 2019