Experimental Economic Approaches to International Marketing Research

Author(s)

Nancy R. Buchan, University of South Carolina - ColumbiaFollow

Document Type

Article

Publication Info

Published in Handbook of Research Art in International Marketing, ed. Subhash Jain, 2003, pages 190-208.

Rights

Buchan, Nancy R. (2003). Experimental Economic Approaches to International Marketing Research. Handbook of Research in International Marketing, 190-208.

©Handbook of Research in International Marketing 2003, Edward Elgar Publishing Inc.