Date of Award
Spring 2025
Document Type
Open Access Dissertation
Department
Moore School of Business
First Advisor
Andrew Spicer
Abstract
This paper redefines the understanding of venture scaling in emerging and developing countries through a longitudinal case study of over a decade of transformative growth by Gojek, a local venture in Indonesia. Contrary to the replication logic common among global players—which prioritizes rapid and broader market opportunity expansion using a single, proven business model—Gojek adopted a more incremental and depth-oriented approach. By identifying untapped local demands and developing new market opportunities through stacking different business models, Gojek generated both demand- and supply-side complementarities within its business model portfolio that led to subsequent scaling. The findings suggest that scaling in developing countries requires a multifaceted perspective, and that exploring local market opportunity deeply enables ventures to discover new opportunities and capitalize on them by operating multiple business models within the portfolio.
Rights
© 2025, Chanyong Yoo
Recommended Citation
Yoo, C.(2025). A Multifaceted Perspective of Scaling Entrepreneurial Innovation and Impact in Developing Country Contexts. (Doctoral dissertation). Retrieved from https://scholarcommons.sc.edu/etd/8280